Entering the Indian TV market with a bang, Chinese tech company OnePlus on Thursday launched “India-first” 55-inch Android TV in two variants — both with 4K QLED display — starting at Rs 69,900.
OnePlus TV 55Q1 Pro will cost Rs 99,900 while OnePlus TV 55Q1 will be available for Rs 69,900.
The TVs with 4K QLED display, HDR10+ support, 50W eight-speaker setup and Dolby Atmos for cinematic sound will become the central hub of a connected smart home.
“We didn’t want to make an ordinary smart TV, we wanted to make a TV that would meet the highest standard in the industry, and one that would be a breakthrough in users” home internet experience,” said Pete Lau, Founder and CEO of OnePlus.
The TVs comes bundled with Hungama, Eros and Zee5 content. Other content partners include Amazon Prime Video, Hotstar, SonyLiv and YouTube.
After India, OnePlus plans to launch smart Android TVs in China, Europe and North America, after securing relationships with local and regional content providers.